Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
On Thursday the 29th of November, Pi proudly celebrated being an outstanding business and all the hard work that has been done over the last 25 years to become not just a local, but a global water quality instrumentation provider. The award was presented to Pi by the Chief Executive of Burnley Borough Council, Lukman Patel, the Director of Economy and Development for Burnley Borough Council, Kate Ingram, and a Councillor of Burnley, Scott Cunliffe. Being awarded the Burnley Business Achievement Award reflects the commitment and work that is put in by everyone at Pi daily. Pi is proud to be a leader in the water quality instrumentation industry. On receiving the award from Lukman Patel, Mike Riding (Managing Director of Process Instruments) said: “What a marvellous surprise! Pi is very proud to come from Burnley, and to be recognised by our home town on our 25th anniversary as being an excellent business means a lot to me personally, and I’m sure to all Pi’s wonderful employees who make Pi the success that it is today.” Process Instruments joins other recipients like Pendleside Hospice, Crow Wood Hotel & Spa Resort, and CUBE HR. It has been both a busy and exciting few weeks for Pi celebrating its 25th anniversary and winning the Burnley Business Achievement Award! If you would like to learn more about Pi and its products, please visit: https://www.processinstruments.co.uk